Home > Search Results: keywords:"Fairtade"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Consumers'awareness of the Fair Trade
 KOZOVÁ, Kristýna
The bachelor thesis focuses on the awareness of the Fairtrade among consumers. The theoretical part describes the definition, principles, brand standards, history and other important information related to the Fairtrade, including the consumer himself. In the bachelor thesis it was important to explain marketing research, which is applied in the practical part. With the help of a questionnaire, the second part of the bachelor's thesis processes the results obtained and evaluates four compiled hypotheses based on the information obtained. The questionnaire consisted of 12 questions with both mandatory and optional answers. At the end of the work, several recommendations are proposed on how to increase and improve the awareness of the Fairtrade among consumers.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English